Access extensive profiling for geoTribes & geoSmart segments.
Terms:The data in the RDA Research Segment Profiling Tool (profiler) is provided to help you to create a richer understanding of RDA's segmentation schemes, so that you are in a better position to select the best segments to target for a particular purpose and find the best way to communicate with your selected segments. While you are allowed to extract data from the profiler for incorporation into reports and presentations, you are expressly prohibited from incorporating any of this extracted data into models, maps, geospatial analyses, database tags or scoring applications. While data can be provided by RDA or its partners for these purposes, it must be accessed by you on a commercial basis through a separate license. You acknowledge that the data in the profiler are statistical estimates and as such have varying levels of correspondence with real world phenomena. You also acknowledge that you alone are responsible for judging the fitness of the data for any particular purpose.
When you put the data from any particular page of the profiler into a report or presentation, you must acknowledge the copyright holders by incorporating the copyright message from the bottom of the page into your work as follows:Profiling Tool © RDA Research, 2019. Segment Schemes © RDA Research, 2019.
Profiling Data Source: (1) emma January 2018 Database (Enhanced Media Metrics Australia) © The Newspaper Works & Ipsos MediaCT, 2018. (2) Modelled by RDA Research based on microdata from the Australian Bureau of Statistics: Household Expenditure Survey, Australia, 2015-2016, National Health Survey, 2014-2015 & 2017-2018 and Motor Vehicle Census, Australia, Jan 2019.